Financial institutions are experiencing an evolution in terms of how they reach consumers across new mediums of communication. Many have followed the example of
fintech companies like Paypal, Marcus, and Credit Karma by offering conversational banking for their customers. These leading fintech firms are creating new value and improved experiences with virtual agents and responsive text messaging.
The building out of these products demonstrates an growing demand for conversational messaging functionality. Here are a few key attributes driving this progress:
Continue reading “Why Conversational Messaging is a No-Brainer”
Despite the proven wins for financial institutions, not all credit unions are quick to adopt more efficient communication technology. Credit unions are often slower to offer their members 1-on-1 text messaging services or push SMS messaging even though it is the way members want to communicate.
Here are a few reason why credit unions should step it up when it comes to diversifying their digital conversational channels:
Continue reading “Why Members Don’t Answer Your Calls”