CorePlus Adopts Strategy to Grow Digital Presence

CorePlus Credit Union, based out of Norwich, Connecticut, took a big step in growing its digital presence by incorporating Shastic’s member engagement software into their pre-existing web pages and mobile apps.

Solving a Common Problem

CorePlus Credit Union recognized the need to update its digital presence to offer its members a higher level of technology and engagement solutions. Studies show that the growth in digital banking is not only solving customer problems but is actually shaping the way that customers do their banking. Easily integrated fintech was the answer to keeping CorePlus at the forefront of the local banking industry.

Working With Shastic

CorePlus launched a two-part strategy to up their digital technology game. The first part of the strategy was to incorporate lead generation bots within the loan application system. This way, if customers were struggling with the application process, or looked as though they were interested with a loan application, then they would be more likely to complete the application.

The second part of the strategy was to employ a text messaging platform that allowed customers and potential customers the ability to reach out to members of staff and get help with their banking and loans.

The Results

As a result of this integration, the most drastic result was that CorePlus noticed a significant increase in loan interaction, to the point that 75% of all their incoming texts were related to the lending process. Additionally, their online engagement improved drastically among members, resulting in more online applications activity for loans.

There’s no need to wait as other financial organizations adapt to the changing technological landscape of modern banking. Reputable technology partners, such as Shastic, can help banks and credit unions of all sizes and demographics comfortably integrate technology into their banking strategies.

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