In a recent article, Nichole Wong delves into the expanding world of text messaging for banking. Wong also points out some surprising differences between email and text marketing.
For instance, she looks at research showing how “as many as 85% of emails go unread, 98% of text messages are read within three minutes.” Armed with this knowledge, Wong argues that it is in all companies’ best interest to use text message marketing.
The reasons that she lists are simple – in the “real world”, text users utilize this form of communication for its ease, accessibility, and simplicity. In essence, this is exactly what banking customers are looking for when they request access to their banking information via SMS.