Not all credit union customer service strategies are created equal. Customer service solutions that incorporate some form of nonverbal messaging are better-off than those without.Continue reading “Driving Credit Union Messaging: What Works?”
One challenge that credit unions face today is the need to keep themselves relevant. Usually, this involves making a face for themselves on social media platforms like Facebook and Twitter, but this alone is not key to keeping technologically viable. The key, it seems, is adopting a technological advancement that has been around for decades and yet has been primarily underutilized by companies. The technology? Two-way text messaging.Continue reading “Two-Way Text Messaging for Credit Union Communication”
Text messaging is now a commonplace practice among most people, and more and more financial institutions are adapting text messaging solutions out of convenience.Continue reading “Best Practices to Drive Messaging at Your Credit Union”
Anyone involved in a technology field can tell you business technology is growing rapidly. What this means for companies is that they must update their technology in order to remain viable in their field of competition. “Set and forget” technologies, or technologies that are not designed to meet the constantly shifting expectations of modern technology, pose problems to potential company growth. In many cases, set and forget technologies can put companies years behind and create cost burdens to businesses.Continue reading “Credit Union Digital Strategies Aren’t “Set and Forget””
If your company is a fledgling in the world of technology, don’t worry. The term defined data strategy is nowhere near as challenging or technologically advanced as it sounds.Continue reading “Why Your Credit Union Needs a Defined Data Strategy”
There are reasons why banks and other financial institutions are adopting mobile-based platforms for their customers: It fosters a sense of closeness that has been lost in the business of the modern world.Continue reading “How to Build Community With Text Messaging”
Last week, the CreditUnionTimes featured a story about why three of Shastic’s credit union partners are integrating text messaging into their operations strategy.
This CUTimes article dives into how credit unions are using SMS text to connect to the systems they already use, including account opening, loan origination, and customer relationship management systems.Continue reading “CUTimes story: Why Credit union members love text message interactions”
The financial industry is seeing an emergence of digital technology, delivering enhanced experiences to customers who demand convenience, accessibility and easy-to-use platforms.Continue reading “Why it’s Now Time to Adopt an Omni-Channel Digital Strategy”
Credit union uses text messaging platform to give members actionable loan app information.
In 2018, Park Community was evaluating messaging communication services to create a better experience for their members. The credit union needed a text messaging platform that could accurately capture loan prospects in real-time and help guide them through the digital application journey when applicants entered Park’s online loan applications.Continue reading “Park Community on pace for 2044% ROI from loan growth”
Think that adults age 40 and over are your biggest worry? Think again. When it comes to servicing the largest group of potential customers, this role goes to the Millennial population and is closely followed by Generation Z. For this specific audience, the digital user experience takes a much higher priority.
While in-person or over-the-phone interactions may have been the preferred method in the past, the next generation of banking customers are challenging this idea, and backing it up with surprising statistics.