Two-Way Text Messaging for Credit Union Communication

One challenge that credit unions face today is the need to keep themselves relevant. Usually, this involves making a face for themselves on social media platforms like Facebook and Twitter, but this alone is not key to keeping technologically viable. The key, it seems, is adopting a technological advancement that has been around for decades and yet has been primarily underutilized by companies. The technology? Two-way text messaging.

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Credit Union Digital Strategies Aren’t “Set and Forget”

Anyone involved in a technology field can tell you business technology is growing rapidly. What this means for companies is that they must update their technology in order to remain viable in their field of competition. “Set and forget” technologies, or technologies that are not designed to meet the constantly shifting expectations of modern technology, pose problems to potential company growth. In many cases, set and forget technologies can put companies years behind and create cost burdens to businesses. 

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CUTimes story: Why Credit union members love text message interactions

Last week, the CreditUnionTimes featured a story about why three of Shastic’s credit union partners are integrating text messaging into their operations strategy.

This CUTimes article dives into how credit unions are using SMS text to connect to the systems they already use, including account opening, loan origination, and customer relationship management systems.

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Park Community on pace for 2044% ROI from loan growth

Credit union uses text messaging platform to give members actionable loan app information.

In 2018, Park Community was evaluating messaging communication services to create a better experience for their members. The credit union needed a text messaging platform that could accurately capture loan prospects in real-time and help guide them through the digital application journey when applicants entered Park’s online loan applications.

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Millennial Text Messaging Statistics

Think that adults age 40 and over are your biggest worry? Think again. When it comes to servicing the largest group of potential customers, this role goes to the Millennial population and is closely followed by Generation Z. For this specific audience, the digital user experience takes a much higher priority.

While in-person or over-the-phone interactions may have been the preferred method in the past, the next generation of banking customers are challenging this idea, and backing it up with surprising statistics. 

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Benefits of Workflow Automation

With many people concerned about the prospect of “robots” taking their jobs, the idea of an automated workplace just might seem like one step closer to a dystopian reality. But for those in workforces where the majority of the work can be completed on an employee’s own time and without direct supervision from a manager, workflow automation can be a blessing. Not only does it place more trust in your employees and cause them to focus efforts on more meaningful tasks, but it can also increase the level of satisfaction held by your customers.

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Best Practice for Complying with SMS Regulation

Just a few years ago, the FCC determined text messaging does indeed fall under the TCPA umbrella. For some companies, this may have come as a surprise — particularly for Jiffy Lube with their now-famous SMS mishap.

But no need to get discouraged or abandon the idea of text messaging for your financial organization altogether. There are a few easy ways to make sure your company complies with the TCPA and never misses a beat.

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