An article covered in Entrepreneur points out a few things that really do not change much over time — customers, regardless of demographics, always want the same basic things. Author, Derek Gehl breaks down a few approaches to with getting these customers to opt-in to offers that speak to this mindset.Continue reading “Eight SMS Opt-in Approaches to Consider”
In 2012, cell-phone usage was beginning to peak and was quickly becoming one of the most important tools for marketing. Text messaging, especially, was showcasing its versatility and abundance. Unfortunately for some companies, such as Jiffy Lube, little research was done into opt-in text messaging solutions before deploying to their customer base. This article highlights exactly what can happen if precautions are not taken to respect customer wishes regarding opt-in texting.Continue reading “SMS Marketing Case Study: Avoid Jiffy Lube’s Costly Mistake”
Despite the proven wins for financial institutions, not all credit unions are quick to adopt more efficient communication technology. Credit unions are often slower to offer their members 1-on-1 text messaging services or push SMS messaging even though it is the way members want to communicate.
Here are a few reason why credit unions should step it up when it comes to diversifying their digital conversational channels:
Shastic has signed on five new customers in the first month of 2018. The recent growth follows the company’s early launch of Elle, a conversational text messaging platform built for credit unions. Elle is an expansion of their automation services to deliver efficient, real-time message communication between credit unions and their members.Continue reading “Five Credit Unions Sign with Shastic’s Text Messaging Platform in January to Enhance Lending and Operations”