7 Strategies for Credit Unions to Grow Text Message Opt-in Consent

The biggest concern credit unions have with text messaging is opt-in consent. All credit unions must obtain “prior written consent” from members before sending text message communication to meet FCC/TCPA compliance. So how can you automatically convert new applicants into lifelong text message recipients?

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Is Email Dead?

Arguably the most prefered way to communicate digitally in the early 2000’s, email has begun to fade from popularity as more efficient methods are emerging. The rise of email-based spam or unsolicited commercial emails could be a major factor. Kaspersky Labs report states email makes up 70% of all emails sent, while a 2014 email metric report found the portion of spam email was around 90% of emails sent. Or, perhaps it is due to the growing number of message-based applications available offering a real-time conversational platform to connect organizations with consumers.

Here are some key reasons why email is being replaced by a new wave of business tools:

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