CUTimes story: Why Credit union members love text message interactions

Last week, the CreditUnionTimes featured a story about why three of Shastic’s credit union partners are integrating text messaging into their operations strategy.

This CUTimes article dives into how credit unions are using SMS text to connect to the systems they already use, including account opening, loan origination, and customer relationship management systems.

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Park Community on pace for 2044% ROI from loan growth

Credit union uses text messaging platform to give members actionable loan app information.

In 2018, Park Community was evaluating messaging communication services to create a better experience for their members. The credit union needed a text messaging platform that could accurately capture loan prospects in real-time and help guide them through the digital application journey when applicants entered Park’s online loan applications.

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Benefits of Workflow Automation

With many people concerned about the prospect of “robots” taking their jobs, the idea of an automated workplace just might seem like one step closer to a dystopian reality. But for those in workforces where the majority of the work can be completed on an employee’s own time and without direct supervision from a manager, workflow automation can be a blessing. Not only does it place more trust in your employees and cause them to focus efforts on more meaningful tasks, but it can also increase the level of satisfaction held by your customers.

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As Communication Changes, Banking Call Centers Turn to Text

Text messaging is no longer considered a complicated, high-tech decision for banks and credit unions. Statistics show that text message for banking is critical to efficiently service customers in today’s world. Furthermore, a majority of financial institutions see text message as a gateway to provide consumers with a better digital experience.

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Why Conversational Messaging is a No-Brainer

Financial institutions are experiencing an evolution in terms of how they reach consumers across new mediums of communication. Many have followed the example of fintech companies like Paypal, Marcus, and Credit Karma by offering conversational banking for their customers. These leading fintech firms are creating new value and improved experiences with virtual agents and responsive text messaging.

The building out of these products demonstrates an growing demand for conversational messaging functionality. Here are a few key attributes driving this progress:

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7 Strategies for Credit Unions to Grow Text Message Opt-in Consent

The biggest concern credit unions have with text messaging is opt-in consent. All credit unions must obtain “prior written consent” from members before sending text message communication to meet FCC/TCPA compliance. So how can you automatically convert new applicants into lifelong text message recipients?

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Five Credit Unions Sign with Shastic’s Text Messaging Platform in January to Enhance Lending and Operations

Shastic has signed on five new customers in the first month of 2018. The recent growth follows the company’s early launch of Elle, a conversational text messaging platform built for credit unions. Elle is an expansion of their automation services to deliver efficient, real-time message communication between credit unions and their members.

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