Why it’s Now Time to Adopt an Omni-Channel Digital Strategy

The financial industry is seeing an emergence of digital technology, delivering enhanced experiences to customers who demand convenience, accessibility and easy-to-use platforms.

According to Marco Antonio Cavallo, Chief of Research at CGN Research & Advisory Group, “most banking institutions now realize they must improve delivery of financial services on digital channels to keep pace.” He adds, “financial institutions must offer their products and services to omni-digital customers at the time, place and mainly through the channels they prefer.”

Further, “the new digital economy has had a permanent impact, as once traditional banking revenue pools are now being sucked up by new competitors, sometimes coming out of the financial services industry. Most banking institutions now realize they must improve delivery of financial services on digital channels to keep pace with tech organizations.”

Digital omnichannel solutions have grown exponentially over the past few years, and trends indicate that it is only set to increase by 68% by the year 2020. Today, more than ever before, cross-channel digital integrations are becoming the new normal. 

There is no doubt, the banking industry will continue to adopt a digital-first strategy. Consumer demand has driven this shift, and the most prepared are those that are carefully listening to customers.

For more information, please check out Marco Antonio Cavallo’s full article